WEBVTT
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We've got Dr. Anthony Ferguson back with us again on the podcast today.
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He's a professor and a pastor, an author, and an evangelism pioneer.
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And we're going to talk about artificial intelligence and its role in evangelism.
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We're going to talk about the Old Testament book of Amos and pastoring the church
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through the Old Testament.
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And we're going to talk about the Yellow Card Initiative, which is this innovative
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way to share the gospel with people. One thing Dr.
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Ferguson said that really stood out to me, I want you to hear at the very beginning
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so you can hear it twice. And I love the word he invented.
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So God has the power to perfect us. He's chosen not to do it right now for a purpose.
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Namely, as we wrestle with sin, as we seek to overcome sin, as we do this wrestling
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match of sometimes doing well and failing other times, our dependency on him is growing, right?
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So God is at work to do something in our toddlerness.
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And resources that work together to build up your local fellowship and the broader kingdom of God.
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Join hosts, Pastor Chris Cole
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and Dr. Chase Thompson from the Great Commission Association, led by Dr.
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Mike Stewart, as they explore the frontiers of ministry and aim for the goal
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of making every church flourish.
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Hello, everybody, and welcome into episode number 19 of the Every Church Flourishing podcast.
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We are a ministry of the Great Commission Association in Northern and Central
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California, And we are always looking for gospel partnerships,
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whether you are in state, in our area, or out of it.
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Reach out to us at our website, gcasbc.org. That's gcasbc.org,
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just like a High Point University in North Carolina professor did this week,
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who will be a potential upcoming guest on the podcast.
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But today, we have pastor and professor and Everton Blues superfan Anthony Ferguson with us again,
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and we're talking to him about World Cup evangelism with the Yellow Card Initiative
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and a few other pretty fascinating things also,
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including the Great Commission value of artificial intelligence and the importance
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of preaching about the Old Testament in church and the beauty of the Book of
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Amos and the Psalms and the Lamentations.
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We've also got Cal Baptist ministry student and Valley Baptist youth minister J.C.
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Thompson with us today to review a soda that used to be called Armless Palmer.
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What is it called now? Will it muster enough Spurgeons to be recommended?
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Well, you'll just have to listen and find out. If you do like the show,
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please tell a friend about it.
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That's how podcasts like ours grow by word of mouth. That said,
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let's jump into our interview now.
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And we are back with soccer expert, evangelism guy, pastor, and textual criticism, Bible nerd, Dr.
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Anthony Ferguson. And we have been talking to him about evangelism and the World Cup.
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We're so excited, Anthony, to have you back with us and to hopefully maybe we'll
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hear some more about your fandom of Everton.
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But we really want to hear because we know you're a fan of Jesus.
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You're a fan of having people hear about the hope of Jesus Christ and the gospel,
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and that's why we've brought you on today.
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We're so glad to have you back on this episode.
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I think where we left off in last week's discussion, I wanted to bring out the
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comment that this is not just something for people who want to share the gospel
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in English, that But in fact,
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the Yellow Card Initiative has been designed in many of its elements for people
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to use and share in many different languages.
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So what can you tell us, Anthony, about those tools for people who want to share
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the gospel in Spanish or Dari or other languages?
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We have been able, by God's grace, to translate and quality check our resources in multiple languages.
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I think we're at 13 languages right now. I mean, I think from a theological perspective,
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I would just want to impress onto the hearts of anybody listening that we are,
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by God's grace, through technological innovation, namely the advent of artificial intelligence.
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And if we were to have tried to produce the Yellow Card Initiative four years
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ago, it would have been impossible for 11th Street Baptist to produce what we produced in 2026.
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If it was possible for the IMB to do it, it would have cost them,
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I would imagine, millions and millions of dollars to do so.
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But because of not agenic generative AI, I'm sure agenic AI will be able to
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do a lot in the future for us.
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But we literally are able to
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take the gospel into as many languages as we want. The sky is the limit.
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So for example, we have training in English, Spanish, and Portuguese.
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It's really interesting because one of the people in our videos is from Brazil.
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And it's really funny because he is speaking English, but then we've dubbed
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over his voice in a Brazilian voice, but it's not his voice.
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So that's really funny. But we have training resources in English,
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Spanish, and Portuguese.
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But then we've translated the video and the website into 13 languages.
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I probably will miss a few, but English, Spanish, Portuguese,
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French, German, Italian, Dari, Farsi, Arabic, Korean, Mandarin,
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Cantonese, Pashtun, Arabic.
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So, I mean, and these are a lot of languages. And it's remarkable that when
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I had each of these checked for quality, very few needed any edits.
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Now, they might not be like pristine Arabic. Like I have, there's several,
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there's a handful of people at the church I pastor who are from, from the Middle East.
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And one guy was like, yeah, you know, like it makes complete sense.
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Everything you're saying,
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There's one issue I'm not so sure. So he had his mom listen to it.
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She was like, oh yeah, that's fine.
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So it's like AI had very, we had to correct AI seldomly, which it's just insane.
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And I think, again, this is just another talent God is giving to the churches.
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He's giving us this talent, this ability to do great commission work in a way
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that we would never have been able to have done four years ago.
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But in this moment, we can leverage the moment and we really can give a tool
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now to somebody who knows zero English and they could hear the gospel.
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So when I was in San Jose, I think it was San Jose, my Uber driver from the
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airport was from China, from Beijing.
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And his English was very poor. And we were talking through, I think Gemini was the AI he was using.
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And we were talking and then I gave him the card and he was able to listen in,
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I don't know if it's Mandarin or Cantonese, and he was able to listen to the video.
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And we were able to try to walk through a conversation.
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And I don't know Chinese culture. Maybe this is typical, but when he left, he gave me a big hug.
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I don't know if that's typical or not typical in Chinese culture.
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But I think the point is simple, is that like the gospel was shared to this
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Uber driver from Beijing in San Jose because of AI.
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I don't know any Mandarin. I don't know any Cantonese. I have the yellow card. Yeah.
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And he heard the gospel. So what a moment, what an opportunity for us and really
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excited to see what God does.
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Because again, this is just all stating, look what God did.
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You know, it's such an amazing testimony, Anthony, that you've got there.
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And you're talking about the reversal of Babylon. When you talk about the reversal
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of Babylon, I always think about Revelations 5 and Revelations seven.
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Every tribe, every people around the throne claiming the glory of God,
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saying worthy is the lamb to receive all glory and honor and power and dominion.
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And that's our heartbeat, right?
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To see every person come to saving faith that we can share the hope of the gospel
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with and being able to do it in so many different languages.
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And I so appreciate your heart of talking about AI, not as something to be scared
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of, while we want to be wary and wise and careful, wise as serpent,
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innocent as doves, as Jesus has commended to us.
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I know you're speaking also to one of Pastor Chase's big passions.
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He loves the idea of using AI in appropriate ways, healthy ways,
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one of our topics here on Every Church Flourishing.
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How can we use this next tool to advance the gospel? So thank you for giving us that example.
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And this opportunity to talk about that. So I know that in the process of developing this yellow card,
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this yellow card right here, and it's got a QR code and it says North America 2026 on it.
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There's some ramifications of using the wording around the World Cup event itself, but also
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We wanted to use the yellow card as an opportunity to speak into so many different
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things, not just the World Cup.
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But I know that you, while you were beta testing this, you took some beta test
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yellow cards out to some MLS games and you had some chances to share.
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What would you tell us about those experiences?
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Me and a couple of friends went two times down to San Diego for the MLS playoffs.
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We, on one occasion, brought, they were just like paper cards.
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The next was, I think, cardstock cards. So it wasn't good quality.
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And it definitely had a big QR code on the card. So the design was very, very different.
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So I would say it was a less strategic card. So we learned a lot from those beta tests.
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And I think we implemented what we learned to make the card that we have now in our hands.
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And so I went down twice, once with my uncle and then once with two friends from the church.
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And on average, I think a normal person, so if you're in a place where there's
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thousands of people, you can expect to hand out 80 to 100 cards per hour per person.
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And that's about what we did. We handed out around 300 cards.
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We had 30 people view the video, roughly.
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And then three people said they wanted to become Christians.
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So I took that information and I gave it to a church in San Diego,
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Grace Church, San Diego, a church that's connected to Gateway Seminary.
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And I don't know what came of that.
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But definitely seeds were planted and we can pray to Jesus that those seeds
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are being watered. So this is people were eating carne asada.
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They were drinking modelos. they were people were smoking weed partying
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and here i'm like hey get on your phone look at my qr
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code so there's definitely a lot of reflections about that
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but then the second time we went down there we did the parking lot but before that
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we did the train station so we took the metro from downtown
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san diego i can't remember the stop into snapdragon stadium and handed out cards
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on the metro to see how people would receive that if they would receive it better
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or or less so what reflections did i have so i think the first thing is that
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okay 10 of the people who got the card viewed the video. I mean,
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that's not a great statistic.
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But then 10% of the people who watched the video wanted to become Christians.
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That's a really great statistic, right? And if that statistic holds,
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that's 1% of the people who got cards wanted to become Christians. That's amazing.
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So when we were reflecting on that, we were thinking, okay, how do we increase
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the amount of people who got a card and then they get to the watch video category?
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So if you think about this in terms of a funnel, right?
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300 people got the card, but then the funnel got very narrow.
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Only 30 people watched the video and then three people became Christians.
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Like, what can we do to reduce those bottlenecks to make the funnel wider?
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So it's not a funnel, but it's like a four inch PVC pipe, right?
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So the water is just flushing through.
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And so we reflected on that and we said, okay, so the paper card,
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the cardstock card, I mean, that's trash.
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You know what I mean? It wasn't super well designed. It's not good quality.
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They held it up during the game to dissent the referee, to tell the referee
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what they thought. But then they throw it away in the trash afterwards.
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So we're like, okay, if we can make this vinyl, if we can make it plastic,
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and if we could, in a creative way, make it World Cup themed.
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Now, as you mentioned, there's lots of copyright infringement things here,
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which prohibited us from using certain language.
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But I think it's pretty obvious. North America, 2026, most people are going
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to recognize that in a yellow card. They're going to understand that's FIFA, that's World Cup.
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And so we tried to make it thematic. We made it vinyl.
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We made it very official. And we gave it a minimalistic design.
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So it's not being intrusive.
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Like somebody can actually use this as a prop in the game and it will look like a prop in the game.
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So our hope in making those changes is that we'll widen the funnel, right?
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So instead of it being 10% of the people who watched it, because it's something
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they're gonna keep and hopefully keep as a souvenir, you know,
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we can hopefully widen that 10% to be 100%.
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And then if the statistic holds that 10% of the people who watched the video
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become Christians, I mean, you can just do the math, right?
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I mean, and of course, God's not mechanical. God's not a genie.
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This isn't magic. It's not mathematics. This is relational.
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People are going to be different, and God can do whatever he wants.
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But I think we reflected on those statistics, and that's why we developed the card that we have now.
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So also, we also thought about, well, where else can we share the gospel besides a venue site?
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A venue site's important, but
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what about Uber and Lyft drop-off stations where people are hanging out?
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What about tourist hotspots? What about places where people are still kind of on their phone, right?
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When you're tailgating, people aren't on their phone, and that's probably a good thing.
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But how do we infiltrate areas around venues or into our community where people
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are still going to watch their phone?
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So I think it kind of expanded our thoughts about where we should distribute the card.
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Those were some of our reflection. I think maybe another reflection is that people want the card.
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What I love about this strategy is it's like a value add. You know,
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I used to be a waiter at Cheesecake Factory for a long time,
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and sometimes people would get like the million-dollar bills, right?
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And, you know, maybe people love getting the million-dollar gospel track videos. That's possible.
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I mean, God can work in a million ways, but the waiters who got that were non-Christians
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typically didn't like that.
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So what I love about this is it's a value add. So in soccer culture,
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people like going to the stadium and holding up a yellow card.
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And they like it as a prop. Because when the referee makes a bad call,
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they want to hold up their yellow card and say, hey, referee, give me a yellow card.
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Or if they want to be really funny, they give him the red card.
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So when we went and beta tested this, we didn't have the red card.
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Multiple people asked for the red card. People wanted the red card.
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That's why we did yellow on one side, red on the other. Because when somebody
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delays the game, somebody kicks the ball, talks back to the referee,
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they want to hold up the red card and say, get him out of the game,
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referee. Come on, come on, get him out of there.
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So people already do this in soccer culture. And so it's a prop, it's a value add.
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Like when you go up to somebody, some people are like, well, how much does it cost?
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Like they're genuinely thinking like there's a cost. And we're like,
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no, this is free today in the game.
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When the referee makes a call, like, let's hold this up and tell him what he thinks.
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And then honestly, even with the cardstock and the paper cards that we hand
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down in San Diego, 80 to 90% of the people wanted the card.
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And I think the statistic will go up even more once they see it's plastic,
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it's vinyl, it's a souvenir.
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So, and it's, it's, it's incredibly high quality what you've been able to produce
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here and soccer fans, everybody has just been amazed at the quality of it.
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That's been able to be engaged with it. So thank you for doing that reflection,
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Anthony, and, and doing those beta tests and doing the, the practice runs.
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And, and again, I just want to commend you brother. I know that you didn't come
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on the show to in any way be puffed up, but hopefully we want to build you up.
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And I just want to commend you again for having the humility to go out and practice.
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Because I think so often in my experience as a pastor, as a church leader,
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one of the reasons believers don't go out and share the gospel is because they're
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very averse to the idea of being humbled,
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that they might try something and it may not work very well the first few times.
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And so as a pastor, you know, when I'm trying to train or coach people on sharing
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the gospel, I'm like, listen, you know, look at babies, look at toddlers when they're trying to walk.
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Do you get mad when someone doesn't do a great job walking as a toddler? And the answer is no. No.
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God's not going to be mad at you when you're out there trying to share your